The Silly Monsters Campaign has returned for its third edition, bringing with it a world that is bigger, brighter, and more imaginative than ever. Galeries Lafayette Doha, in collaboration with Snan Food Hall, has officially launched Silly Monsters Edition 3, unveiling a fully refreshed experience designed to ignite creativity and wonder for children and families across Qatar.
This year’s campaign unveils an exciting lineup of brand-new Silly Monsters characters, accompanied by the launch of the much-anticipated Silly Monsters University` on the first floor of Galeries Lafayette. Young visitors are invited to step into a playful academic world where they can explore a full “monstrous” university curriculum designed to help them become an Official Silly Monster. Weekly classes feature rotating themes, from learning the basics of their monster’s personality to caring for it, feeding it, understanding monster treats, and even mastering monster communication.
As part of this expanded experience, a new bridge now seamlessly connects Galeries Lafayette to Snan Food Hall, guiding families directly to the new Silly Monsters Restaurant. This vibrant, monster-themed venue, located on the first floor of Snan Food Hall, offers an immersive dining environment complete with cotton candy trees, live ice cream and crepe stations, branded coloring sheets, bold wall art, and a dedicated retail corner featuring Mini Silly Monsters toys.
Guests can also discover The Story of Silly Monsters – Part 2, written by Kevin Pender, available for purchase as part of the campaign’s growing storytelling universe. Additionally, fun-filled kids’ cooking classes will soon be introduced, promising to make each visit even more memorable.
Reflecting on the launch, the General Manager of Galeries Lafayette Doha, Mr. Kevin Gerard Pender, shared, “We are thrilled to bring back Silly Monsters for its third season, a campaign that continues to expand in creativity, heart, and imagination. This year, the launch of the Silly Monsters University and the release of The Story of Silly Monsters – Part 2 mark a meaningful evolution. It’s a vibrant fusion of art, learning, and storytelling for families across Qatar.”
The General Manager of Ali Bin Ali Hospitality, Mr. Bassel Salim Ammar, added, “The Silly Monsters Restaurant is where creativity meets cuisine. Every detail, from monster-inspired dishes to the immersive live stations, has been thoughtfully crafted to delight both children and parents. It’s more than a meal; it’s a joyful celebration of food, imagination, and family moments.”
Visit Silly Monsters Restaurant in Katara and experience joy in its most colorful form. The opening hours are 12:00PM – 10:00PM on Weekdays, 1:00PM – 10:00PM on Fridays, and 10:00AM – 10:00PM on Saturdays. Book: +974 5110 0633. Silly Monsters University classes are available on link in bio on @galerieslafayettedoha, classes are every Friday and Saturday (4.00-6.30pm) until December 20, 2025.
