MACH & MACH UNVEILS ‘MOON LOUNGE’ AT GALERIES LAFAYETTE DOHA
A cosmic takeover in collaboration with Objects Are By
Doha, Qatar — 7 October 2025 — Following its debut in Milan during the Fall/Winter 2025 presentation, Georgian luxury brand MACH & MACH brings its cosmic activation to Doha with Moon Lounge, a bold, multi-sensory takeover of Galeries Lafayette Doha’s flagship store and café. Developed in collaboration with OBJECTS ARE BY, the creative duo Jenny Pham and Phil America, the installation transforms the store into an immersive constellation, merging fashion, space, and architecture into one surreal environment.
Moon Lounge
At the center of the takeover is a disruptive cosmic installation featuring an oversized Moon, accompanied by a full MACH & MACH transformation of the 974 Delights Café. The space is reimagined in chrome and pink lunar accents, creating an immersive celestial atmosphere. A custom menu is headlined by the signature “MACH & MATCHA”, a vibrant pink matcha drink, while other offerings feature stencil art of MACH & MACH’s double bow and the Moon Lounge insignia, turning every dish and drink into a collectible moment.
As part of the collaboration, the 974 and MACH & MACH Afternoon Tea, conceived by the culinary team led by Executive Chef Sylvain Thuilliez, offered a curated experience of both sweet and savoury delicacies. The sweet selection featured vanilla caramel choux, hazelnut dacquoise, strawberry tart, vanilla macaron, and a chocolate moon sweet, while the savoury assortment included truffle croquette, bresaola and smoked salmon crescent canapés.
At the café’s MACH & MATCHA Live Station, guests watched cosmic drinks prepared to order — from Mixed Berries Matcha to Rose Matcha or Coffee Matcha — each crowned with delicate matcha foam and served in specially designed takeaway cups. With Moon Lounge, MACH & MACH continued to push luxury into new dimensions. While other brands built worlds, MACH & MACH explored galaxies, inviting visitors to slow down, look up, and step inside the cosmos.
Second Installation: Moon Chair
Expanding the cosmic universe, part two of the Moon Lounge takeover is an installation of Moon Chairs to be launched later in October. Suspended in clusters, the Moon Chairs appear to “take off” flying through the store and cascading dramatically out of the Galeries Lafayette Doha entrance to meet the moon. Crafted from recycled materials, the chairs are modular and collectible. They appear throughout Galeries Lafayette Doha, orbiting MACH & MACH products in window displays, clustering inside the store, and creating continuity in the 974 Delights Café. More than furniture, they act as design objects.
About MACH & MACH
Established in 2012 by sisters Nina and Gvantsa Macharashvili, MACH & MACH is a luxury brand specializing in crystal-embellished footwear, accessories, and ready-to-wear. The brand rose to global recognition in 2020 with its Double Bow heels, defining the brand’s playful approach to femininity. Produced in Italy with headquarters in Tbilisi and Milan, MACH & MACH continues to merge high-impact Georgian creativity with expert Italian craftsmanship.
About Objects Are By
OBJECTS ARE BY is a Milan-based design brand and studio redefining the creative process through collaboration, materials, and innovation. Founded by life and business partners Phil America and Jenny D. Pham, it operates as a platform for cross-disciplinary expression, pushing boundaries through physical moments and objects. Rooted in a future-conscious philosophy, the studio actively seeks ethical, lower-impact production methods to shape a more sustainable future.
About Galeries Lafayette Doha
Galeries Lafayette Doha is a world-class luxury department store located in the heart of Katara Cultural Village. Blending Parisian elegance with regional vibrancy, the store offers an exceptional range of fashion, beauty, lifestyle, and dining experiences, positioning itself as a premier destination for luxury retail in Qatar.
About 974 Delights
974 Delights is a refined urban salon created by Ali Bin Ali Hospitality in collaboration with DUCASSE Conseil. Conceived as a haven for dessert lovers, it evokes the sights and smells of a European chocolate factory, offering French-inspired pastries, handmade chocolates, and a carefully crafted menu in a sophisticated, design-led setting.
About Chef Sylvain Thuilliez
Executive Chef of Ali Bin Ali Hospitality and 974 Delights, Sylvain Thuilliez brings Michelin-starred expertise and refined French gastronomy to Qatar. Having trained with legendary chefs such as Alain Ducasse, Jacques and Laurent Pourcel, and Yannick Alléno, Chef Sylvain blends tradition with innovation to create elevated dining experiences that define the culinary identity of 974 Delights.
