About the brand

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by professional football players Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream. Their mission: to be bring the two worlds of football and fashion together

“We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.”

Taking a subtle twist on the classic football shirt BALR. create luxury t-shirts that allow you to share your passion without sacrificing style. As well as t-shirts emblazoned with logos such as ‘Blame Referee’ and ‘Life of a BALR.’, legends of the game are immortalised in the tees with names such as Bergkamp, Beckham and Zidane and their year of birth printed on the back. 

Available at Galeries Lafayette Doha, Menswear Section (1st Floor)